Monday, July 17, 2006

Dramatic Design for Advertising















Images of these trucks showed up in an email, and I was entertained. The art technique of trompe l'oeil (an image that looks realistic but isn't) was being used to create drama in advertising. We know that trucks carry our goods, but by putting provocative designs on them, the advertising force is greatly increased! When I googled "German truck art", it took me to the Snopes.com site. Someone had written in to ask if these were 'for real' (pun intended!)! There was a design competition for ideas to be presented, and two products "Pringles" and "Pepsi" were the winners. Click on the headline above, it will take you to the Snopes site and you can click on the links that show the winning advertising on the real trucks as they rolled out! How effective is this idea in making YOU want to buy a certain product?

5 comments:

James Cook said...

these are so cool! it always impresses me when I see 3-D art because whenever I try to draw it, it just never looks the same.

Devondria R. said...

OMJ!!! Are you serious? Whoever thought that 3-D drawings could be a great to advertise. I want a pepsi now...

Anonymous said...

I love their technique to attract people by using 3-D art. It is smart and actually had me interested in what product they were selling and advertising! Very smart idea!
- Katherine C.

Nohemi Mora, 2 said...

The 3D effect of the advertising truck is sure to attract customers as they gaze at it to wonder why it is how it is. As I watch the Super Bowl, I think I am going to drink a Pepsi :D.

Nohemi said...

http://www.hemmy.net/category/advertisements/

Check this out!

my favorite is the one that says "count how many times the white team touches the ball" its a video.