Monday, July 17, 2006
Images of these trucks showed up in an email, and I was entertained. The art technique of trompe l'oeil (an image that looks realistic but isn't) was being used to create drama in advertising. We know that trucks carry our goods, but by putting provocative designs on them, the advertising force is greatly increased! When I googled "German truck art", it took me to the Snopes.com site. Someone had written in to ask if these were 'for real' (pun intended!)! There was a design competition for ideas to be presented, and two products "Pringles" and "Pepsi" were the winners. Click on the headline above, it will take you to the Snopes site and you can click on the links that show the winning advertising on the real trucks as they rolled out! How effective is this idea in making YOU want to buy a certain product?