Monday, May 19, 2008

Apple Logo Fosters Creativity

I saw reference to this article on another blog - visual exposure to the Apple logo can cause more creative thought as stated in ScienceDaily (Mar. 30, 2008). In a Duke University study, students were briefly flashed with the Apple and IBM logos - subliminally. Each group was asked to list uses for a brick outside of building a wall, and the group that had exposure to the Apple logo had more creative and unusual uses listed. A great example of visual culture and how branding affects us on a subconscious level. Fascinating stuff; I have been talking to my students about the impact of visual culture in their everyday lives for some time now. I am a recent convert to the Mac, iLife and all that that entails. Just yesterday, I put my own Apple logo decal on the back window of my Beetle (how cosmic that I just saw this article!) and I have my own testimonial...I am definitely thinking more creatively since I got my MacBook!